Red Bull Cola is a member of the Red Bull family, but it is not an energy drink. It is a very special cola. With ingredients from 100% natural sources, it is the only cola that contains both coca leaf extract and kola nut. This cola has no secret formula, it contains:

Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid 1980's. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. In 1987, on April 1, Red Bull Energy Drink was sold for the very first time in its home market Austria. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category. Today Red Bull is available in more than 166 countries and around 40 billion cans of Red Bull have been consumed so far.