The research determines the assortments of the product, prices and manufacturer’s AD activities due to the stock keeping unit (SKU) in various networks and small retail trade outlets.
Store-check makes it possible:
– to carry out staff control in trade networks;
– to control operation of promo and AD agents, distributors and merchandisers;
– to register changes in prices and assortments of products of competitor companies;
– to appraise the role of new channels in sales.
Store-check is required to develop a complex analysis and carry out a positioning of consumer products on the market, stimulate sales.
The number of trade outlets selected for the research depend on the research tasks and budget.